Pedigree is known for their support of rescue and shelter organizations and pets. The debacle from the Westminster Kennel Club Dog Show would be one the of the more recent exhibits of this. When asked to basically down play shelter support in their commercials they stood their ground and ended up severing ties with sponsorship of the event. I say, good for them for staying true to the company's roots.
From Pedigree's Write a Post, Help a Dog campaign, now in it's third year, they have donated 6.5 TONS of food to help feed shelter dogs from 650 blog posts! You can be a part of this campaign! To participate all you have to do is write a blog post by midnight ET on Saturday, June 30th. Yes that's today. Nothing like waiting until the last minute, eh? But, it doesn't take long to participate and you could just share this photo with a thanks to Pedigree. Oh and tweet it with #DogsRule too!